HR & Recruiting Glossary

This glossary will support any HR professional, business owner, or hiring manager. Here you will be able to find the knowledge of key terms and concepts shaping the hiring world.

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Recruitment Marketing

What is Recruitment Marketing?

Recruitment marketing is a method of recruiting new talent that focuses on marketing your company and your jobs to job seekers in order to attract, appeal to, and convert them into applicants.

What marketing methods are used in Recruitment Marketing?

Many marketing methods are used in Recruitment Marketing. These include, but are not limited to:

  • Content marketing
  • E-mail marketing
  • Social media recruiting
  • Your company's careers site
  • Employee referrals
  • Posting to job boards
  • Recruiting events
  • Job ads that don't just list a job description but advertise why your jobs will suit the job seekers

Is Recruitment Marketing very effective?

According to

"Organizations that employ recruitment marketing techniques can generate three times more leads, 10 percent greater revenue, and a 100 percent higher close rate."

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