Articles

company comparison guidebook

By: Hillary Arveseth

What do you offer job seekers to help you stand out against the competition?

Discover how your company can attract top talent by offering unique experiences and standing out against competitors. Learn more about our Company Comparison Worksheet tool to identify your competitive advantages.

spotlight on a job seeker

By: Hillary Arveseth

Why Hiring Is More Than Just Marketing: Understanding Your Target Job Seeker

Writing an exceptional job ad requires thorough preparation and understanding of your target job seeker. By investing time in validating requirements and grasping what motivates candidates, you can attract highly qualified applicants!

learning about attracting applicants

By: Hillary Arveseth

Bridging the Gap: Crafting Effective Job Ads to Attract Top Applicants

Discover how well-crafted job ads can bridge the gap between your company and potential applicants

employer branding builds positive reputation

By: Hillary Arveseth

The Power of Employer Branding: Attracting Top Talent and Building a Positive Reputation

Employer branding can help your organization stand out in the competitive job market. Learn about the key elements of employer branding and its benefits in attracting high-quality candidates.

applicantpro is one of indeed's platinum partners

By: Hillary Arveseth

PRESS RELEASE: ApplicantPro Named One of Indeed's Platinum Partners

ApplicantPro was just named as one of only a select few Indeed Platinum Partners! This distinction will benefit our clients and partners and improve their hiring process.

recruiting with marketing principles

By: Hillary Arveseth

Improving Your Hiring Strategy By Applying Marketing Principles

If you start approaching your hiring process more like marketing than an HR function, you could see a 50-300% increase in applicant flow.

many employees working in office

By: Hillary Arveseth

Labor Hoarding: A Strategy for Navigating the Labor Shortage in 2023

With the labor shortage we're facing, a new trend has emerged: Labor Hoarding. Companies are hanging on to their current employees to reduce the costs of recruiting and the risk of not finding top talent down the road.

hidden gem in the hiring world

By: Hillary Arveseth

Are You a Hidden Gem but Struggle to Hire?

If your company is a great place to work with a wonderful culture and happy employees but you still struggle to hire for your jobs, you may need to reassess how you market your jobs!


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