Intro to Recruitment Marketing
Recruitment Marketing has been gaining popularity lately.
And, while there is clearly demand for this new service, there is plenty of confusion and disagreement between vendors & customers about what it is all about. The providers are trying to figure out what their offering is going to look like, while the consumers start digging in to figure out what they're trying to accomplish and comparing the different options and agencies out there in the marketplace.
I've personally spent thousands of hours digging into Recruitment Marketing, researching strategies, validating ideas, and even personally executing some very aggressive sourcing initiatives both for our own internal hiring as well as for a handful of bigger clients.
In this webinar, I'll walk you through Recruitment Marketing from beginning to end. Talking about why this transition is happening and why Recruitment Marketing is now popping up as a service offering.
I'm gonna dig into what Recruitment Marketing actually is, and what it isn't. (Anytime there's a new offering like this in the marketplace, it can be a bit murky as all the players try to figure out what the offering should look like and what the standards are.)
I'm going to give you insight into figuring out if your organization needs it, and how badly you need it, so you know how aggressive you need to be about preparing for it.
And finally, if you've decided that this is something you should look at, I'm going to walk you step-by-step through:
- How to identify your organization's needs.
- How to analyze the different types that are available.
- How to compare and contrast providers and what they have to offer.
- How to calculate the break-even & ROI of a service like this.
- How to get buy-in from your organization.
- And most importantly... how to ensure that the initiative is a success!
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