Growth Hack Your Qualified Applicant Flow with Keyword Optimization

We've talked before about how hiring is a lot like marketing and how to optimize your inbound hiring process...

And to you, in HR, that may sound weird... but if you aren't implementing a marketing outlook on your hiring strategies... you're already falling behind.

So today, I wanna talk to you about how you can use SEO techniques to optimize your qualified applicant flow.

Because, let's face it... just because your job ad is on a job board, doesn't mean it's getting seen by qualified job seekers.

That's why keyword research can be KEY to reaching qualified applicants for your jobs.

In this week's article, I'll share with you how you can find the best keywords for your jobs based on the words job seekers are searching for the most.

We all want to increase the number of ad views from job boards... so here is how we go about solving this;

1. Read through your job ad and make a list of keywords -- Compile job titles, skills, and duties.
2. Return to your job board and search those keywords -- Read through your competitor's various job ads with the keywords and add others to your list.
3. Collect old job resumes and continue to build your list.
4. Grade by popularity on a site like seobook.com to consolidate your list into the top keywords that are searched by job seekers.
5. Go back to your ad and make sure you're including those keywords into your ad.

Don't pack your job ad with keywords every other word, but be sure your job ad sounds natural.