Why You Want To Be The Cybertruck of Jobs

Last Thursday, Tesla announced it's brand new Cybertruck set to release in 2020. If you know me, you know I'm a huge Tesla fan.

Obviously, 2020 is a ways away... but that didn't stop me and 200,000 others from pre-ordering it.

This really got me thinking... Tesla did something right here because whether you love it or hate it chances are, you're talking about it.

Now, what does this have to do with hiring?

If you're in HR, you're probably always on the lookout for "best practices". That sounds like a safe route to go right? "Everyone is doing it", but what you may not realize is that it's a huge contributor to why you're lacking applicant flow.

It's not the "talent shortage", it's the fact that most job listings are just copies of others. Those are the ads that are struggling to bring in candidates.

If you want to have different results, you're going to have to do something, well... different.

In this week's article, I discuss how to market your jobs like Tesla to get people talking about your organization, get the right eyes on your job listings, and build your pool of qualified talent. Check it out.

A great job ad for your company won't sound perfect for everyone. It won't make every single person who sees it want to apply, but it will get the RIGHT person's attention. Now how do you do that? You write an ad that is...

Unique

Take some time to sit down and think about what makes your organization different.

What do you offer that no one else does? Is it your culture? Your exceptional managers? Make a list, and then highlight this in your job ad.

Compelling

A lot of companies have awesome jobs open. What makes you stand out? More importantly, what makes you stand out to your target jobseeker?

Talk to your best employees, what do they love about their job and your company? What about it is compelling to them? These are the things you need to focus on and talk about in your job listings.

Credible

If you do a good job at the above, you'll see your organization starts to build credibility. People will start talking about your jobs more, and you'll be known for the unique offerings you are advertising.

People will want to work for you for more than just pay, they'll want your jobs because they're different, and they sound perfect to THEM.

Just like the Cybertruck. Sure, maybe not everyone wants one, but those 200,000 people who do— they REALLY want it.

Are you ready to write an ad that's unique, compelling, and credible? Download my new Job Ad Targeting Worksheet.

It will walk you through finding all the things that make your job stand out to your target job seeker and help you bring in a pool of qualified talent for your jobs!