How Elmer’s Home Service Optimized Applicant Sourcing with Full-Service Hiring

For over 25 years, Elmer’s Home Service has been a trusted name in HVAC and plumbing in San Antonio, Texas, known for professionalism, punctuality and a strong commitment to community support. As they were expanding into new markets in Dallas-Fort Worth and Houston in 2024, hiring skilled talent to join their workforce of 200 employees became a top priority.

Elmer’s needed a recruitment strategy that could scale with their rapid growth, ensuring they attracted experienced professionals who aligned with their company culture. With multiple locations and an evolving workforce, they turned to ApplicantPro for a full-service hiring solution.

Hiring Challenges

1. Managing job postings across multiple locations and teams
2. Keeping up with projected growth while analyzing market-specific hiring needs
3. Balancing experience with cultural fit to find the right candidates
4. Optimizing sponsored job ads for budget efficiency
5. Expanding recruitment efforts to trade schools, hiring fairs and local events

Optimizing the Hiring Process

To support Elmer’s expansion, ApplicantPro implemented a strategic hiring approach focusing on efficiency, visibility and scalability. This included:

• Automated hiring workflows for better coordination across locations
• Optimized job ads to target experienced workers who fit Elmer’s culture
• Expanded sourcing efforts beyond job boards to include trade schools, hiring fairs and community outreach
• Data-driven ad placement to maximize sponsored job ad performance

This approach helped Elmer’s Home Service streamline their hiring process, achieving 70% of their hiring goals when expanding into new markets. Their refined job ads attracted higher caliber applicants, while recruitment automation improved efficiency across multiple locations. By integrating a scalable hiring strategy, Elmer’s continues to grow its workforce while maintaining the strong company culture that sets them apart.