How Efficient Air Service Scaled Hiring to Support Business Growth

Efficient Air Service, a family-owned HVAC business with approximately 20 employees, has built its reputation on integrity, craftsmanship and customer loyalty since its founding in 2005. With plans to expand into plumbing services in 2025, the company needed to strengthen its hiring pipeline—not just to fill immediate roles but to lay the groundwork for future growth.

The team faced hiring challenges common to small businesses: competing with larger HVAC companies, managing hiring budgets and sourcing skilled professionals. To attract high-quality candidates and improve recruitment efficiency, they partnered with ApplicantPro for a comprehensive hiring solution.

Hiring Challenges

1. Standing out against larger HVAC competitors in the region
2. Maximizing hiring budget through strategic job ad sponsorship
3. Preparing for future growth with plumbing division expansion
4. Finding dynamic, qualified sales reps to reduce pressure on leadership
5. Expanding sourcing channels beyond traditional job boards

Optimizing the Hiring Process

To support Efficient Air Service’s hiring goals, the company used ApplicantPro to implement a targeted, scalable approach that included:

• Competitive analysis to refine job ads, increase pay transparency and highlight unique benefits
• Strategic job ad sponsorship on high-visibility platforms to stay ahead of competitors
• Long-term talent planning to ensure hiring efforts aligned with upcoming business expansion
• Expanded sourcing channels to include social media, trade schools and industry networks

With this strategy Efficient Air Service achieved 88% of their hiring goals so far, as well as ensured they have the right team in place to meet customer demand and prepare for their plumbing expansion. By optimizing their job postings and targeting the right candidates, they improved applicant quality while maintaining a cost-effective recruitment strategy. With a stronger, more strategic hiring process, Efficient Air Service is set up for solid growth in the years ahead.